Brief 1: Cannes Desing Boards and Evaluation

This brief exhibits a slightly different approach to others done in this module, as there was not a specific visual aim for the outcome. It had been decided that the end result would be a promotional pack sent out with invitations to the festival, but there was not a particular settled visual outcome, which allowed for the creation of more variation in the initial stages of development.

One of the mandatory requirements for brief 6 (typeface) was to use the outcome in situ, and I felt it was appropriate for this design, so that was one element that was set in the design. The typeface embodied the promotional aims of the brief and worked well for the logo on a small scale, but also the promotional posters on a larger scale. While some experimentation with other typefaces may have been beneficial, limiting the options to one made the design more of a challenge.

The printed materials are varied and equally relevant however there are some areas in which stock could have been considered further, for example with the festival program. A sturdier, more durable stock may have been more appropriate given that this was designed with the idea that guests would carry and use the program a lot. Similarly it may have benefitted from being slightly smaller, as this would have made it more of a convenience to carry around. However, I feel the stock chosen for the invitations and tickets is appropriate to the grander of the event.

The aim of the newspaper was to add a less ordinary aspect to the design, at a size that is suitable to read in several environments. It also allows for the colour scheme and theme of the rebrand to extend across more materials, making it more than just a promo pack. While initially the idea was to send these out in large black envelopes, the decision to send them out in a tote bag came from being able to give the guests a souvenir of the event.

Given the time to make changes or do some things differently, I would have printed the program on a smaller scale using a more durable stock, and some more time would have been spent fine tuning the web design, which mostly acts as a way to tie the rebrand together in a digital setting, connecting it directly to the festival.

Overall, I am really pleased with the outcome of this brief, and the slight variation it allows for in different aspects of the design. The underlying theme that highlights 68 years can be reproduced in multiple ways, and I believe that it fits the requirements of the brief, to exhibit something so timeless, but making it modern and current to this day.

Brief 1: Cannes Photos and Mock Ups

I was pleased with the printed materials and how the mock ups came out, as they're short punchy posters that can be displayed in a place where people just walk past them but they would still be noticed.

Brief 1: Cannes invitation/tickets

I am unsure of whether the Cannes Film Festival use tickets, or if  an invitation allows access to all films other than special screenings and Directors' Fortnight, however, I decided to include ticket designs anyway.

For this and the invitation I wanted to modernise what may be thought of as a 'traditional' ticket or invitation to an event. I had worked out that the invitation envelope would need to be about 1cm deep to accommodate for all the extra elements to the invite I was including.

I didn't structure a layout plan for these as, for the invitation I wanted to centralise the information as I had some in other elements of this brief, and similarly the tickets were laden with information that I planned to structure in columns.

I had trouble finding a previous example of an invitation to Cannes but found that the information on the 'New to Cannes' page of their website advised me well on how much to include. I had looked at some invites to other film festivals and concluded that the information should be minimal, prompting a guest to look on the website.

Other aspects of Cannes had been strict on including their sponsors on a lot of printed materials, so I looked on their website and gathered the logos from their sponsors to feature at the bottom of the invitation.

The reverse side of the invitation features the full logo and directs the guest to the page of their website giving all the relevant information to newcomers.

Tickets

I approached the tickets in the same way, featuring only vital information to the viewing:

Brief1: Cannes Program

I plan to include a program for the festival in the invitation pack, which would simply identify the days and times that each film would be screened.

I planned for a passport sized program, perhaps held together on a lanyard to ensure convenience for the guests.

I decided to use the third layout as I found that this would be the easiest to look at, given that this publication's purpose is to provide little but important information. As with the newspaper, I had to use the films from 2014 as the 2015 nominees have yet to be announced.

I maintained the black white and yellow colour scheme to fit the aesthetic of the posters and website.

Given that information referring to the film screening was limited I decided to include a screen shot from each film, edited in photoshop to fit the colour scheme and not give away too much about the film.

Below is one of the inside pages of the program:

I have included the opening pages and a selection of the inside pages to give an idea of the finished product: