Brief 8: Atha Developments Design Boards and Evaluation

This was the first live brief of the year, and the first which was centred around an existing brand's identity. The work produced is a good reflection of the process behind construction and how every aspect of it may influence several others. The logo fits the description of what the clients wanted, a modern approach without being too industrial looking.

All of the wants of the client were met, however if this was not a client brief, the typeface used for 'Atha Developments' in the logo would have been different, as the use of Ariel Black seems to take away from the impact of the initials 'AD' due to it's heavy nature.

Although the clients did not ask for a website design, their lack of a web presence was very noticeable when doing research into the brand, and so I designed the website anyway, for them to use if they saw fit. It is simply laid out making it easy for users to direct around, however, again due to the limited information that was only available via their Facebook page, the content is fairly sparse, using only photos to direct around the site.

Had this not been a short client brief, the work would have benefitted from being expanded over other materials, and some more time spent on the webpage would have made it more appealing to viewers. However, the clients were very happy with the outcome and were pleased with the way the logo translated onto other aspects of their brand.