Brief 7: Belgrave Design Boards and Evaluation

This brief required a quick turnaround as it was set as a one day brief. I was pleased with some aspects to the outcomes of this brief, for example the layout of the final chosen poster works well when placed in context in the mockups, and can easily be visualised as something that would be on the wall in Belgrave Music Hall.

The previous posters show that the designers for Belgrave stick to a similar aesthetic for their promotional materials, and in light of this some aspects remained similar in the new designs. For example the infographic style illustrations are inspired by those already on their posters, as are the background and colour scheme. This is appropriate because in industry it may not be that the clients want a new look to their poster designs, and perhaps just slight variation.

The two posters that weren't chosen for the final are both still appropriate to the event, but the layout and set up of the illustrations seem a bit thrown together, whereas the chosen design is more stripped down to show the essentials - food, drink and music.

I was pleased with what I managed to produce in a day, in spite of spending very little time on research, meaning that a heavy load of research is not always necessary, which I could see informing some aspects of my practice in the future. While this meant that there was not a strong concept to the designs, which I usually take care over ensuring, the end result fits well among the other designs on the walls of Belgrave Music Hall.