Brief 6: Typeface Design Boards and Evaluation

Given that my specialisms within graphic design fall into branding, promotions and typography, this brief was written to spend some time practicing the process of designing a typeface. The aim was to bring two traditional type forms together, and this was done by using Times New Roman Bold, the ultimate traditional font, as a base to modernise it and make it a more decorative typeface.

The letters effectively still evidence their shape but have been fragmented in a way that informs the viewer of the perhaps unnecessary elements to Roman fonts. In some way, by taking away parts of the embellishment of Times New Roman, the result has ended up being more decorative.

This typeface, named Building Block, has evidenced that it can be used on a variety of scales and in a range of different contexts. However, it can only really be used for headers and titles, as the nature of the shapes of each letter make reading more than a couple of words appear quite hectic and confusing. With hindsight, I would have made the lowercase much more simple, allowing for it's use to expand to other media and materials.

I was pleased with the outcome of this brief, and how easily I was able to use it in situ for brief 1. This means that it can act as a commonly appropriate choice for posters, logos and other promotional materials. It has been limited by it's lowercase, which would be something I may choose to change in the future to make it more usable and applicable to multiple outcomes.