Brief 13: Live Logo and Business Cards

I received a message via Behance from a young woman hoping to be a makeup artist, and she asked me to design her a logo and business cards. I was happy to do this as it would be a short brief and luckily at this stage i still have the time to do it.

I was only able to speak to her over email as she is located in London, but she told me she wanted something colourful, perhaps with an image or illustration of a facial feature, specifically an eye. She didn't want it to appear too feminine and just wanted it to be eye catching. She had said that she liked the watercolour effect on the posters I had done for my Paco Rabanne brief, and that she would like something similar with a vibrant colour like green or red. Since these images were initially colour i would be able to use the original files for them.

I started doing some digital illustrations of eyes and lips before incorporating colour:

It was difficult to create outlines of shapes of the face because of the usual variation in tone to a persons face, when they were block colours they do appear as just shapes.

I chose to work some colour into the above mouth shape and the eye, because I thought that the mouth actually looked better than the eye, but the client was more keen on using an eye.

I started by using the colour as a background, which worked well with the nature of the eye image.

I tried the same as with the eye on the mouth, but I thought that this looked more like a toddler playing with makeup than a logo for a makeup artist. Instead of this I chose to place the colour into the outline of the lips, which worked much better

I chose a couple that I thought were the best and mocked up the full logo to send to the client, for her to choose which she liked more or if she wanted me to change them further.

I was pleased with the response I got as, upon seeing them, she had also decided that the lips worked better than the eye, and particularly like the purple one.

She said that the imagery was perfect, but she wasn't keen on the type I used for her name, however did like the idea of using a script font.

I tried out a few of a similar nature and sent them on to her:

The type Mistral (below) is the one that the client was happiest with and was keen to put onto business cards.

She said that she was happy to leave the business card designs up to me as she wasn't sure how she wanted them. I thought it was best to keep the front side simple, with just the logo as the colours already draw the eye enough.

I decided on the reverse to include the whole image of the colour, with the text in white, were it was best visible:

After I sent these over to the client, she was really pleased with them and was happy to get them printed exactly as they were. She also sent a few of them over to me after printing so that I could include them in my submission.