Brief 5: Miel Handmade Design Boards and Evaluation

It states in the brief to design for a shop/restaurant that would be of interest to you. For a couple of years now I have found that I would love to own and run a shop that sells specialised jams, sweet or savoury, as well as honey and cooking ingredients, so this acted as a sort of preparation for if that were to happen one day.

This was a collaborative brief with an illustrator on Visual Communication, who designed the images of the fruit, vegetables and herbs that are used throughout the branding. These illustrations when combined with the logo and type give and impression of authenticity, and are seemingly quite homey, which fits the nature of Miel Handmade. It is a brand which is designed to remind people of home comforts in an upmarket setting.

While the design and layout of the jar and bottle labels is effective, the label could do with being slightly more transparent, allowing for more o the illustration behind to come through. However, this did make some of the type slightly less legible and clear, which is of higher importance than the illustrations.

The packaging is either a simple tote bag, costing 50p which goes to a charity which varies each month, or can be packaged as a gift in the basket. The incorporation of the basket ensures the rustic and home made theme is continued past just the shop. This is similarly translated on the web proposal, which allows for the products to be bought online.

Ideally I could have spent more time creating a wider range of jar label types and sizes however due the cost of the jars this was not a feasible option. While I would have been interested in going into more depth with some promotional materials, that was not totally appropriate for the brand. I would have liked to have created some sample packs to have been distributed in the opening week of the shop, and spent more time branding the cafe further.