Brief 1: Cannes Desing Boards and Evaluation

This brief exhibits a slightly different approach to others done in this module, as there was not a specific visual aim for the outcome. It had been decided that the end result would be a promotional pack sent out with invitations to the festival, but there was not a particular settled visual outcome, which allowed for the creation of more variation in the initial stages of development.

One of the mandatory requirements for brief 6 (typeface) was to use the outcome in situ, and I felt it was appropriate for this design, so that was one element that was set in the design. The typeface embodied the promotional aims of the brief and worked well for the logo on a small scale, but also the promotional posters on a larger scale. While some experimentation with other typefaces may have been beneficial, limiting the options to one made the design more of a challenge.

The printed materials are varied and equally relevant however there are some areas in which stock could have been considered further, for example with the festival program. A sturdier, more durable stock may have been more appropriate given that this was designed with the idea that guests would carry and use the program a lot. Similarly it may have benefitted from being slightly smaller, as this would have made it more of a convenience to carry around. However, I feel the stock chosen for the invitations and tickets is appropriate to the grander of the event.

The aim of the newspaper was to add a less ordinary aspect to the design, at a size that is suitable to read in several environments. It also allows for the colour scheme and theme of the rebrand to extend across more materials, making it more than just a promo pack. While initially the idea was to send these out in large black envelopes, the decision to send them out in a tote bag came from being able to give the guests a souvenir of the event.

Given the time to make changes or do some things differently, I would have printed the program on a smaller scale using a more durable stock, and some more time would have been spent fine tuning the web design, which mostly acts as a way to tie the rebrand together in a digital setting, connecting it directly to the festival.

Overall, I am really pleased with the outcome of this brief, and the slight variation it allows for in different aspects of the design. The underlying theme that highlights 68 years can be reproduced in multiple ways, and I believe that it fits the requirements of the brief, to exhibit something so timeless, but making it modern and current to this day.