Brief 13: Personal Branding for Makeup Artist Design Boards and Evaluation

This brief was short, as all the client wanted was a logo and business cards. She was a great client as she was very specific about what she wanted, and had already seen some of my work that she liked, wanting her logo produced in a similar fashion.

The final logo fits the brief well as in incorporates bright splashes of colour and a facial feature. The design is very current and quite edgy, but also does not hint at any particular preference of makeup styles. The logo is easy to vary in terms of colour and context, and could also be adapted to fit different aspects of her job.

The business cards are consistent with the logo by featuring the inky texture on the back of the card. Similarly the web design is appropriately minimal due the the busy nature of the logo. This could have been made more succinct with the overall design, but given that this was not included with the brief, I chose to keep it simple to see if she wanted to use it, which in the end she decided to use.

I was pleased with the outcome of this brief, and how easy it was to design due to the very detailed brief the client gave me. Due to this I was able to turn around the logo quickly and had very little changes to make to it. It was also a big plus that she wanted to use the web design for her website, as this pulled the whole brand together.