For this and the invitation I wanted to modernise what may be thought of as a 'traditional' ticket or invitation to an event. I had worked out that the invitation envelope would need to be about 1cm deep to accommodate for all the extra elements to the invite I was including.
I didn't structure a layout plan for these as, for the invitation I wanted to centralise the information as I had some in other elements of this brief, and similarly the tickets were laden with information that I planned to structure in columns.
I had trouble finding a previous example of an invitation to Cannes but found that the information on the 'New to Cannes' page of their website advised me well on how much to include. I had looked at some invites to other film festivals and concluded that the information should be minimal, prompting a guest to look on the website.
Other aspects of Cannes had been strict on including their sponsors on a lot of printed materials, so I looked on their website and gathered the logos from their sponsors to feature at the bottom of the invitation.
The reverse side of the invitation features the full logo and directs the guest to the page of their website giving all the relevant information to newcomers.
Tickets
I approached the tickets in the same way, featuring only vital information to the viewing:
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