Brief 1: Cannes Posters

In order to modernise the festival for it's 68th year running, I decided to only translate the logo in black and white, and use CMY respectively for the colour scheme for posters and other promotional materials. After looking at the official Cannes Film Festival website, the colours strictly stick to black, white and yellow, so I felt incorporating cyan and magenta with the black and white would fit the aesthetic that already exists:

While researching into the previous festivals, I found that a lot of emphasis is put on the age of the festival, so when coming up with some initial ideas for the posters, I wanted to find some way to emulate the 68 years, while keeping it simple. This could then potentially act as an alternative or reduced logo for the brand this year, and would allow it to be added to each year.

I wanted to show this by using a simple shape that I could replicate 68 times in order to exhibit magnitude.

I initially tried to outline one of the leaves on Cannes' existing logo:

However, after doing this I found that the shapes next to each other weren't bold enough or 'to the point' enough. So instead, I started to look at basic shapes, and how I could organise the combination of 68 of them.

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I decided that I could easily vary the shapes and combination for the posters, giving each slightly different in that aspect, but that for the logo counterpart I wanted to use the circles in version 3 as they would best balance out the angular nature of the logo.

With this in mind I started to experiment with layout for the posters:

I decided to put a select few of these into practice, choosing the most varied options of the better layouts.

To ensure diversity in the poster designs, I wanted to vary the shapes and formations, and I felt that the example shown above was a good balance of modernity and tradition. However, I needed to find a way of making the type more legible with the background.

I used a system of saving every layout version I tried and at the end gathered the opinions of others to decide which ones worked well individually and as a team. Below are the final versions of each: