Brief 4: Fragrance Visual Research

For this brief I plan to brand/rebrand a line of men's aftershave, and to forgo the previously popular trend of selling sex or a luxurious lifestyle to sell the fragrance. For years men have been lead to believe by advertisements that the scent they choose to wear will determine how attracted women are to them.
I have looked at some of the brands in question and their ideas of effective advertisements, and in tern have looked at some branded fragrances that are much less suggestive and rely on the design to sell themselves:

Even from this small selection of advertisements, it is clear that there is a certain 'look' for men's fragrance advertising, all with a limited colour palette and a lot with the infusion of gold or silver, which refers to the lifestyle that is being sold to the consumer, supposedly exuding class and wealth.

I went on to look at some examples of perfume branding that fall outside of this bracket: