OUGD603 Design Publication

Part of our module submission requires us to design a publication that reflects our practice and the process in which we work. I was finding this difficult to pin down to one process as my methodology varies dependent on the brief.

Because of this I decided to break my publication up, perhaps into three individual booklets, explaining my methodology and design process for each of the fields I have chosen to specialise in; typography, promotional design and branding.

I was to exhibit a few key steps that remain consistent to my practice in these fields.

These would take the form of A5 booklets, all following the same layout. I was keen to feature a quote that reflects the way I approach these areas in context, and I was also keen to contact some agencies to find out a bit about their methodologies.

I started by sending out some emails to a few Leeds based agencies to see what they had to offer.

I sent emails to Duke Studios, Duo, Analogue and D.S. Emotion:



I am a third year in BA (Hons) Graphic Design at Leeds College of Art, and corresponding with a project I am working on about mine and other peoples methodologies, I was hoping you would be able to send me a couple of key points to your design process.

Thanks for your help,

Sarah Butler




After about a week I had only received a response back from Duo:



Hi Sarah,

I have asked around the studio a lot of the processes are all very similar so here are a few of my consistent steps when designing:

1. Think - if I have the time, I always spend a good couple of days just thinking about my research and doodling down ideas
2. Experiment - never settle on one idea immediately, you may not realise the potential in others
3. Bare in mind where your design will be exhibited, who will see it, will they stop or will they walk past.

I hope this helps, and good luck with the remainder of your degree.

Best,
Melissa



While these were all helpful points, I didn't want to show examples from just one studio as I didn't think it would be appropriate, as these were now only three points to cover three booklets. I decided to forgo this idea as I don't have the time to wait for responses when I should be designing.