Brief 5: Miel Business Cards/Letterhead

I wanted to use the illustrations Izzy had done as much as possible because I think they perfectly depict the nature of the brand, so I was keen to use them in the business cards and letterhead too, in a much more simplified manner than with the labels.

I also decided I wanted to base the shop/cafe in central London, amongst the shops around Regents Street of a similar nature, eg. Whittards, and Godiva. I found a spot in a small alcove off Regents Street which is currently a cafe, which I thought would work perfectly in terms of location and surrounding shops.

I found that the honey illustration down the side of the letterhead balanced the page well, allowing for the content to be pushed along the page. This illustration was the only portrait image and so fitted well down the side of the page.