Brief 5: Miel Business Card Redesign

After printing the business card I found that the combination of the illustration and typeface made them appear far too busy. Somehow both these elements were getting lost within each other, and they didn't have the sort of impact I wanted them to have.

I decided to redesign and reprint the business cards. I was really pleased with how the letterheads turned out and, given that the translation of the brand name is 'honey' I thought I would make the honey illustration the focal image for the brand.

I didn't change much on the reverse side of the business card as I really liked the central design and I felt that it balanced the illustration on the other page.

I felt the second version was a vast improvement from the first, and made them appear calmer, and consequently more authentic.