Brief 6: Typeface

I intended on approaching the lowercase in the same way I did with the more curved letters in the uppercase version, as there are much less sharp angles in lowercase.

Completed lowercase:

Brief 7: Belgrave Photos and Mock Ups

I mocked up the final poster I chose for Belgrave Feast and I found that it fitted well in the environment it was set. I can see this design  being in Belgrave Music Hall and fitting in with the other designs they exhibit.

Brief 6: Typeface

My initial research gave me an idea of using a traditional and classic typeface (leaning towards Times New Roman), and attempting to modernise it by combining elements of a block font with it. I started to play around with ways in which I could incorporate aspects of both to create a typeface that doesn't look like either of them.

[SCANS]

This process allowed me to quickly land on an idea that I thought would translate well for headlines or identity purposes:

I used Times New Roman as a base in order to outline the basic shape.

I followed the same aesthetic with the other letters, but found that it was difficult to maintain consistency with the angular look as letters like B and C are not angular letters.

This meant that I had to slightly change my approach to the curved letters:

The O presented another problem, as it has no serifs, which is a big part of what keeps the letters part of the same family. However, based on the way the C worked, I figured that I could recreate that and due to the similarities between them, it would still tie into the family well.

Below is the full uppercase version of the type:

Brief 6: Typeface

This brief was written with the intention of it being a short two day brief. The idea is to combine two traditional elements of typography to create a unique typeface which is a cross between two aesthetics that are usually kept separate.

I started by looking into some less traditional type designs to get an idea of how I could create something both 'classic' and modern.